Iman/Own Your Cool Campaign/Hat Launch
Iman is a Fashion Influencer, Stylist, and Creative Director.
Challenge: Create a campaign around a theme of self-confidence that appeals to Millenials.
What We Did: Strategy
Strategy
Purpose & Vision Language/Campaign Creation
Self-confidence is not just a feeling, it's a superpower that can change your life. With self-confidence, you can conquer your fears, pursue your dreams, and achieve your goals. It's the belief in yourself that propels you forward and makes the impossible possible. We needed to create a campaign that encouraged all to shine their light and show the world what you're capable of.
Impact - After the creative and strategic guidance of 829 Group, the “Own Your Cool” campaign struck a chord with its target, and even expanded beyond and morphed into a catchy concept that propelled sales for this product launch. It even caught the attention of former Mayor Kasim Reed, successfully becoming a life principle to live by.