Throw Inc.

Axe Throwing facility specializing in weapons training.

Challenge: Stand apart from traditional Axe-throwing businesses by revolutionizing the Axe-throwing experience. One of the biggest challenges faced by an Axe Throwing company is the perception that axe-throwing is a dangerous activity. To overcome this, the company must establish its credibility and expertise in the field by providing proper training and safety measures.

There are also likely to be several other Axe Throwing companies in the market, and it can be challenging to differentiate your brand from others. To overcome this, the company needed to focus on its unique selling points, such as its training methods, coaching techniques, and unique throwing techniques.

What We Did:

• Strategy

• Naming

• Identity

• Activation

• Key Messages

• Voice Pillars

• Brand Guidelines

• Logo System 

• Trend Research

• Consumer Research

• Purpose & Vision Language

• Brand Positioning

• Audience Personas

• Key Business Statements (Who, What, Why, How)

A full deep dive discovery into the business, conducted collaboratively. 

The Throw Inc. brand strategy became a tool for leadership and employees at all levels. It clarified the questions as to how it would differentiate itself from other axe-throwing company