ROC Property LLC
Real Estate Company specializing in residential and commercial investments.
Challenge: Simplify the Real Estate process, while attracting premium investment clients.
Strategy: With over 28 years of Real Estate experience, ROC Property LLC was ready to take its proper place as a leader in the Real Estate Market. We needed to create a Real Estate brand that investors could trust. The real estate industry is highly competitive, and it can be challenging to differentiate a company's brand from its competitors. Developing a unique value proposition that sets the brand apart from others can be a difficult task.
Real estate investments involve a significant amount of money, and people need to trust the company they are investing with. Building trust in a brand takes time, and it can be challenging to convince potential investors that the company is trustworthy.
Real estate investment involves a lot of industry-specific terminology, which can be confusing for people who are not familiar with the industry. As a branding company, simplifying the language without oversimplifying the message can be a challenge.
What We Did:
Key Messages
Voice Pillars
Brand Guidelines
Logo System
Trend Research
Consumer Research
Purpose & Vision Language
Brand Positioning
Audience Personas
Key Business Statements (Who, What, Why, How)
Impact: Successfully communicated and established trust with targeted audience by effective brand messaging and identity.