Wear Brims

Luxury Hat & Apparel company.

Challenge: Conceptualize a luxury hat brand around a theme of family, faith, and confidence. A hat is not typically looked at as a luxury. We needed to bridge the gap between luxury, and everyday wear while driving home the principles on which the company was founded, welcoming the customer into an experience.

What We Did: Strategy

  • Brand Identity

  • Brand Guidelines 

  • Trend Research

  • Consumer Research

  • Purpose & Vision Language

  • Brand Positioning

  • Audience Personas

  • Key Business Statements (Who, What, Why, How)

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Impact - After 829 Group’s Strategic and creative guidance, Wear Brims was able to successfully establish a luxury hat brand with relevant cultural meaning, while connecting with its consumers through a familial approach.

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